How Does Eye-Tracking Compare to “Click on What You Saw” and VAS Projections?
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چکیده
In the early 1970’s, PRS IN VIVO pioneered its use in consumer research, as part of studies to assess and improve advertising and packaging – and since that time, eye-tracking has become a widely-accepted and validated technique in the market research industry. Specifically, the research, marketing and creative communities have acknowledged the value of eye-tracking in documenting the ability of marketing materials:
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